Fun with Converse.

Sneaky. (Ouch.) What Converse did with their Spelling Bee site was create a series of simple questions to go through by typing certain words in any search engine. Now, it doesn’t reward you with real cash money, but it does get you to spend a little time with the brand. It’s an example of simple things that can be done with search beyond the usual brand tactic of buying up all relevant keywords and calling it a day. (Via American Copywriter on Twitter.) They also have another site on How To Kiss, but you may feel skeevy watching it if you just ate. (Via Brian Morrissey on Twitter.) Darryl found another one that measures how hot you are.