Aka, don’t fuck with Jing Jing. (Pictured on the right. So cute!) As the games get closer, watch how many brands go crazy and spend 110% of this year’s budget on promotional tie-ins. Then watch other brands sneak in and draft right behind. This Olympics though, smog, algae, locusts, Tibetan and other political issues might end up being bigger problems for sponsors to deal with. Great stuff to be associated with for sure. (Don’t worry Coke. Any blood spilled by protesters is a win-win: Red = luck and red = brand color!)+
(Image via.)
Tags: Jing Jing, Beijing Olympics
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