Buy the book and we’ll throw in the Second Amendment—free! Lotsa direct response greatness here. Killer title. (Son!) The call to action-slash-classic warning tactic of “The [insert product here] they don’t want you to [insert thing you’d do with product].” (Why is it always a ‘they’ for some reason?) And, since it’s a best-seller, always mention that. But, wait, there’s more. If you ‘order’ now, we’ll forget the retail price and ‘offer’ it for free—with a membership in the Second Amendment Foundation. Remember: Owning a gun isn’t free—it’s an $18 value plus S&H—for a donation of $15.+
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