This is actually a brilliant marketing case study. Honda launched the Element with an ad campaign targeting the early 20s-something hip surfer crowd, with print ads showing the Element parked on a beach and with its (wink-wink) fold-down seats.
Honda was surprised to find that aging 40somethings snapped up the car. Turns out the waterproof floor is perfect for schlepping kids spilling soda in a ride a bit hipper than a minivan.
I love that. Or maybe men in a midlife crisis just need fold-down seats ...
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This is actually a brilliant marketing case study. Honda launched the Element with an ad campaign targeting the early 20s-something hip surfer crowd, with print ads showing the Element parked on a beach and with its (wink-wink) fold-down seats.
Honda was surprised to find that aging 40somethings snapped up the car. Turns out the waterproof floor is perfect for schlepping kids spilling soda in a ride a bit hipper than a minivan.
I love that. Or maybe men in a midlife crisis just need fold-down seats ...
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