Wednesday, September 3, 2008
Gay gnomes CAN save you money.
Apparently. More banner ad fun. Forget where the hand of the model on the left is, but how is a deal gay-friendly? Straight people pay more I guess. (Save the why are you being homophobic comments and emails; I’m just wondering if this sounds odd to anyone else.)
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4 comments:
The term applies to services and vendors who cater to the GLBT market. Guess it wasn’t too long ago that many places were gay-unfriendly—and likely still are.
Yeah, no, I get that part. Many brands cater to diverse markets with subtle messaging. The copy in this one just felt like you got a discount for being gay.
I wonder if maybe they do receive discounts. Also, how do they guarantee it? Maybe you should test it out. Do like the old Three's Company Jack Tripper character and see if you can't con Mr. Roper into discounting your airfare and hotel stay.
I’ll always be ready to take one for the team but I have to draw the line somewhere in the resort sand.
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