Getting in the game with EA’s sports stories.

That one is from a new series of spots out for EA and all their current games. (Shot by Errol Morris for W+K.) They do a nice job of reinforcing the “It’s in the game” theme with people talking about their own game experiences mixed in with the actual game storylines. I like this one called Leon a lot, as it brings together two generations of gamers in the same family. But remember, kids, no talking smack—there will be retribution. Other spots feature everyone from Snoop to regular kids like Bradley.

Tags: EA Sports