Help Sweden. Help the children.

Every single day in Sweden, another child has to look at stark rooms with easy to assemble furniture and no hope for tomorrow. Won't you please help? A TROFAST is a terrible thing to waste. Okay, that’s not the purpose of this campaign, but it could be. Funny twist at Help Sweden on the notion of the adoption theme found in so many PSAs. It’s from Futurniture in Sweden for UNDP Sweden to show that some poor countries pay out more than they receive in international aid. I can see it now from agencies: An avalanche of adopt-a-(insert HIGH-larious theme here) spoof PSAs for brands.