Toyota’s price Fixxing.

One thing leads to another as Americans dig deeper and deeper into their pockets. I know Toyota is killing the U.S. automakers, who will stand or fall based on the current economy, but it can’t be with brand messages based on Fixx songs, can it? (At least Dan Lobo went Hispanic in his version of the spot.) Can’t wait to see what agency people in 2028 will do with today’s groups. Boys Like Girls—but only at Red Lobster!*

*Yes, I’m scared too at the thought of Red Lobster still being around in 20 years, but it’s a blog post. Work with me here, k?