If you think campaigns don’t choose words carefully, guess again. Micro-targeting and neuroscience shows that the right word makes all the difference. That stuff’s not just for Pizza Hut focus groups anymore. Watch after the debate tonight on Fox News Channel and you’ll see it in effect. They monitor an audience’s reactions to the candidates’ words as they talk, and can tell which words hit home, and which fail to resonate with viewers. Based on the results, campaigns can then tailor their future spots to hit the most important terms and phrases. SEO for TV, who knew.
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