This is a cool as hell viral for Nokia—and has absolutely nothing to do with the brand.

“You’re insane–it’s for the Nokia Bruce Lee Edition N96, how is not about the brand?” Chill. I dig it, but while it promotes the product, the brand itself is lost. All I remember is that it’s a cool Bruce Lee viral. That’s okay though. Almost 600,000+ views in less than 10 days means people are connecting with it, and that’s good enough. Except for the iPhone, when’s the last time a viral about a cell phone itself got that many views? (For product placement purists, if they really wanted to work one in, they could’ve had the other guys playing against Lee using N96s. Next time.) Also, for all the talk of micro engagements with consumers and brands who listen and blah, blah, blah... this comes down to someone going “What’s a cool thing we could do with Bruce Lee for this phone.” That only takes one or both of the following: An art director or writer.

(You can view the website for the phone here, but be advised that it’s in China and loads slow as... heck.)

Tags: Nokia N96 Bruce Lee