(Fun with taglines, part 1. Aka, this is me trying to come up with a multi-part series and actually finishing one.)So the age of Hope is here, with optimistic sodas taking over everything. With a new generation comes new dreams, a new spirit, right? Obama wants to repair the image of America abroad, and well, why not break the mold and go with a tagline to help win hearts and minds. We’d do the same thing with a new ad campaign, which is essentially what this is, no? Besides, if states can have them, why can’t the country as a whole?
“Come for the freedom—stay for the fast food.”
“Keeping Canada safe for over two centuries.”
“We’ll grow on you.”
Of course, New Hampshire’s Live Free or Die would be perfect if it weren’t already taken, so barring that, I’ll just throw it out to the crowdsourcing masses. If America had a tagline, what would it be?
25 comments:
"Mission Accomplished."
"Sooner or later, you'll need..."
"Not quite Rome, but getting there"
"The Empire You Trust"
That looks nice. It's ours now.
All your oil belongs to us.
I can't believe it's not democracy.
You don't like us. We don't care.
Now with Obama!
USA
Home of the Bailouts
USA
The new credocracy
USA
With an IOU on the world
USA
Phat.
I meant:
USA
We're phat and that's that.
A good start people, touching upon imperialistic themes, good to see. Little surprised we don’t have any with a militaristic POV yet. Something like:
“12-1—and we’re still pissed about that one.”
“Defending World Champs.”
"You're welcome, world."
"The check's in the mail."
"Your neighbor to the northsoutheastandwest."
"Feel the democracy all up in you."
"50 little heavens on earth*"
*Some restrictions apply. Statement not applicable in New Jersey. Call for details.
Um, don’t we already have taglines? E Pluribus Unum, In God We Trust, God Bless America, to name a few. Got mission statements too – The Constitution, Declaration of Independence, Pledge of Allegiance, etc. Also have a theme song that gets sung before every sporting event.
Are you guys recent immigrants?
Yeah, HJ. But we need stuff that actually applies ;)
The nation's put the account into review.
@hj - That’s not really the same thing though, and it’s only on currency. Plus, there’s just too many of those as you noted. While it might be a tag, in this case I think ‘In God We Trust’ has about the same weight as ‘Made in America.’ Less a tagline and more a selling feature.
Guess you'll want to redesign that outdated flag next, huh?
Those original taglines work fine. Why do you art directors always think we need to change the copy?
Who needs copy?
;-p
Creeping conservatism there from High Jive...
anything we come up with will get killed in focus groups anyway.
You'd better credit Bill Murray for the 12 and 1 there, Bill.
Typical AD - trying to slide in a stolen copy concept.
Fun stuff. I work in higher ed marketing, and higher ed is not known for coming up with great taglines. (Instead of focus groups, we have faculty committees and administrative review boards. So all our taglines end up with words like "excellence" in them.) But here are a few for consideration:
Got democracy?
E Stimulus Unum
It tastes like democracy, but it's not
@Andrew - Nice last seconed entry with “Got?”
@Jetpacks - Imitation equaling flattery and all, I took his 10-1 and factored in the Gulf Wars.
(As for Mr. Murray, like Elvis at most ballparks, is always welcome here. A ticket waits at the will call.)
There when you need us... there when you don't.
"Now Under New Management."
USA
Not your grandfather's country.
Andrew, I disagree with you about academic taglines.
Look at
VERITAS
and then the counter from the competition
LUX ET VERITAS
these are as good as they get
an agency i worked for even came up with a nice one
HARVARD.
THE ADELPHI OF MASSACHUSETTS
M.M. McDermott's "50 little heavens on earth* *Some restrictions apply. Statement not applicable in New Jersey. Call for details." is brilliant!
Although, the same could be said for WV, and several others.
Anon: Thanks. The beauty of it is we could really add any state to that disclaimer and it would make perfect sense to someone.
God knows MD fits the bill, too.
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