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Tuesday, February 24, 2009

I’ll pass on the foot massage, but everything else is cool.



You may have heard about NiN drummer Josh Freese’s promotion for his latest CD. Or, not. You will though because it has a variety of “prize” levels, including him washing your car or spending the day at Disney World with you, based on how much someone spends. It’s a cool way to get the word out for any band or musician though “in times like these.” Hard to stick out from the gajillion bands on MySpace, well, getting a foot massage from a drummer qualifies. Josh basically wrote, sang and played everything on the new CD, but wanted to bring attention to it in a different way.

Having paid for the production on his own,
he didn’t have a lot of money to put behind it like the majors would, so even though he hired a publicist to do some interviews, this promotion was it in terms of support. He even created the clip above. (The idea steals the thunder from my Win a Week With U2 promotion. C’mon, Edge bagging your groceries? Hi-larry-ass.) And yes, Josh is prepared to follow through on any of the packages, included writing an entire CD about you and then marketing it on iTunes, PLUS raw lasagana. You can’t beat that, you really can’t.

That is, if any of you freeloaders shell out 75K.


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