“We need something to run Oscar week. Acura wants to push the TL, more powerful VTEC, blah, blah. It’s going to appear on IMDB.”
“Hmmm. Powerful engine, what about... the Power of Film?”
“I like it. So, will it be films about driving and cars?”
“Nah, why would it be. Just films that had the most Oscar nominations. That’s kinda powerful, right? Amadeus, Lord of the Rings, etc.”
“Yeah, yeah. I mean, they didn’t have cars, but they had carts and carriages I think. Powerful engine = how many times a film has been nominated. That’s a powerful connection to the brand, right?”
“Close enough, and, we can put all of Acura’s commercials in the page takeover and call them films.”
“Yeah, I like it. Let’s run with that.”
Tags: Academy Awards
2 comments:
We need a new Internet.
While I was catching up on countless hours of the show Lost, ABC treated me to a series of 30 second ads. This one was my favorite. In that setting, it was quite pleasant. It was silent, and you could even click some stuff without having to hear a word. Much better than the Jimmy Kimmel promo.
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