So I wrote about...
Sucka! Not so fast. While all the authors theoretically could blog their takes, that would defeat the real purpose of the book: To donate all profits to Susan G. Komen for the Cure. Can’t raise money if the entire thing is available free, right? (None of the authors were paid for their contributions.) You can preview a few excerpts here.
Having read a LOT of the usual suspects when it comes to this topic, I like how the 400-word limit forced people to distill things down to their essence and offer practical advice in ways I haven’t seen before. It’s also after reading some of that smart stuff that I thought, damn, why didn’t I write like that. My approach takes a look at where we are today from a historical context with regard to, you know. Hopefully some people will connect with it.
(There’s also the requisite Facebook group too.)
Tags: Connect! Marketing In The Social Media Era, The Project 100
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