That damn slow-mo/pan/zoom close-up head tilt with dramatic stare thing everyone’s been doing?

Thank the X-Files. They were the first to do it. I remember watching the promos for Fox when it was still a fledgling network taking on the majors. (The clip shows the before and after. Other ones had the cast standing almost still with an ever-so-slow head turn while the camera zoomed in.) Back then, it was a different look compared to the typical promos you’d see where actors stood around and goofed off. Not no more. Now pretty much everyone promotes their shows with a fierce, determined look. Fierce I say.

Here endeth the lesson.