Commercial house 24DP is auctioning off its award-winning director services on eBay. Before you say this is just another desperate move that can only devalue the business further, yes—and no. Only if it makes $0. Otherwise, view it from the POV that it’s a one-time deal to get them on the radar of more agencies and anyone needing viral/spot/video help. Bids are over $500 on the first day, and it will likely raise enough to cover production costs, not to mention the PR they’ll pick up on blogs. Besides, they’re throwing in free shipping. Score! (You can also follow them on Twitter too.)
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