Thursday, June 18, 2009
Real men stay sassy—and thirsty.
The scary thing is that Dos Equis guy is the perfect parody of this genre while Ketel One’s new Real Man™ spots are circle the spoof drain. Like the recent Bacardi Mojito spot, they’re taking themselves a little too seriously. I prefer my drinks on the rocks sans smug. Canadian Club’s real men update feels truer to me. What am I saying? Some brands get the real man thing, some don’t. It’s all good though just as long as you remember to Stay Thirsty.
Or maybe you’re just a man who doesn’t fit in.
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