Plaid Nation. That rolling tour of social media pornography and creativity is back for its third year. ACCEPT NO SUBSTITUTES! Okay, there’s no porn, but there is SM! And Twitter. And everything else that you use to keep track of your no-life online life 24/7. Along the way, Plaid’s met major brands, major social media freaks and innovators, major agencies and far-out places. Now they’ve got Ford and Sprint as sponsors taking the message to the masses. What’s better than Dallas or Vegas in August? NEW ORLEANS! That’s like, sun-hot. With a wool suit.
So here’s the deal: Plaid’s looking to meet with interesting brands, agencies and blogger freaks along the way and show them what a fully-loaded Ford Flex with Wi-Fi, webcams and donuts can do. The tour schedule shows all the tour locations, but in Branson, MO, Jackson, MS & NOLA, we’re looking for more. So email us to set up a meet, or, if you want to support the tour and blog about us, YOU WILL GET SCHWAGGAGE.
[ About this thang: Originally started as a way to reintroduce Plaid and their social skillz to existing clients—and get out of the studio—the tour has resulted in a series of major new business wins as well as generated a lot of publicity. A small shop outside NYC’s radar, Plaid knows ya gotta do things a little differently, and somehow, a postcard announcing “We’ve changed our name!” wouldn’t have been quite the same thing. Not when compared with a van of sugar-scoffing designers wearing Plaid shirts bringing design love to clients everywhere. But hey, by all means, keep sending out those cards if you think it’ll help your agency. Hard to get Ford to sponsor that though.
Speaking of sponsors, along the way we always tried to avoid PR whore status by emailing people we know non-stop. If regular readers here want to help spread the word around the ad blogs, cool, we appreciate it. End of pitch.]
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