Look at them Aussies mate! (Um, meant, look at those Aussies, mate!) If they ever create that position here, I want in. Basically, Australia will propose that one person decides what ads aimed at kids are acceptable, and which ones aren’t. Good idea in principle, and while everyone would agree that kids need to be exposed to less advertising, where do you draw the line? The messaging kids focus most on now is text anyway. The “ads” they see are in every branded entertainment vehicle or music video. Seems like a cereal ad is the least of their worries.
No comments:
Post a Comment