“I got a guy in a wheelchair who does backflips.”

That’s all the press release had to say instead of the 20 paragraphs I got.

You had me at blackflip. HowStuffWorks.com has a video series out on, um, how stuff works. One such clip shows Aaron ‘Wheelz’ Fotheringham, who was born with Spina Bifida, nailing the first backflip in a wheelchair while missing others.

Nike, this is the stuff you should throw a fucking Swoosh™ on, faceplants and all, not just these dudes.