I would give this music video every award ever.

Well, for this year at least. How do you not dig this? No cgi in this amazing collaborative fan-based effort for Japanese band Sour. Sure it’s basically a bunch of shots based around the idea of “What cool things can we do now?” This takes the fan integration of the Beastie Boys I Shot That and Ok Go’s choreography two steps further though. The band picked several of their fans to participate in what had to be a nightmare to choreograph and edit. It’s a great example of doing more with less on an otherwise average pop song. In this case, each person only had a webcam and a digital camera for some of the scenes.

Watch. Lather. Be amazed. Repeat.

(Directed by: Masashi Kawamura + Hal Kirkland + Magico Nakamura + Masayoshi Nakamura)

(Originally via.)

Tags: Sour 17,694—7/3/09, 48,946—7/4/09