Thursday, August 27, 2009
Video is now up from last week’s PSFK Soho house Good Ideas Salon talk run by Piers Fawkes. Above is the second segment with the “younger” crowd (whatever the fuck that is anymore), and the “geezers” as everyone else called the first panel, is here. Some smart geezers though kids, pay attention.
This discussion though features Dominico Vitale (Founder, PI&C), Gill Linton (Founder, The Joneses), and Alain Sylvain (Managing Director, RedScout), discussing the importance of creative strategy, the industry’s lack of connection with consumers, the use and over-use of terms such as the big idea and branding, and accountability.
Posted 10:34 AM