Perrier’s persistence of heat.

That’s a Dali reference for the kids. Okay, what was the brief: We want people to make Perrier the only choice for refreshment when the hole in the ozone finally does its thing? We want it so hot that the bottle carrying the refreshment actually melts.

Because it’s advertising though, it doesn’t have to make sense, even in its own made-up little world. Channeling Dali, we see a hot model, literally. The pool six stories up, her only salvation. From Ogilvy Paris. Oh, and there’s equally hot print work here too.