A cool spot that you wish wasn’t.

At first I thought History of Communication was a cool little tale: How we got to where we are today in terms of the technology used to talk to others. Turns out it’s for carphonewarehouse.com. You feel sort of disappointed, as if that funky animation sequence and explanation of technological advances was a story bigger than any one brand. It’s too good to simply be “owned” by an electronics retailer. The brand at the end not only failed to connect, but it intruded on my enjoyment of the story in a way that made me almost resent them.

That’s the challenge of ads. To entertain and connect, but connect in a way that makes sense for the brand. This easily could be a Best Buy, or Sprint or a... ya see whatta mean? Still, a cool clip. Just wished it hadn’t overreached.

(Via.)