Saturday, September 5, 2009
Came across an interview with the designer of the original Apple logo which then reminded me of the history of the Nike logo, just, you know, to fan the crowdsource flames. Not that The Nike logo was crowdsourced the way people think of the term now; it was designed by Carolyn Davidso, a student working for Phil Knight. Where it fans crowdsource flames is in the fee: $2 per hour, or $35 total.
It’s ironic that you sometimes give your work away like that for a company that turns out to make it big. Fine if it was a labor of love because you designed for reasons other than money, but the problem with crowdsourced logos is that designers compete against each other for the lowest price. That’s hardly the best way to design, mostly because clients will always want it cheaper.
Take the 17 hours spent on the Nike logo and apply that today to the typical logo contest with an average prize of $500. My math may be fuzzy, but that’s $29 an hour for the Next Big Thing.
You better love to labor for that amount.
As for Apple, the history of that logo is similar in that agency designer Rob Janoff never thought Apple would blow up as big as it did.
(Apple story via David Plain.)
Posted 4:44 PM