Thursday, September 24, 2009
Yet another piece submitted by anonymous gmail account by someone running PR for the agency. Lest I run the email as is, you expect more from me. So, this “amazing” hard-hitting (OUCH, YOU GET IT?) spot for the UK’s National Health Service is aimed at, doh, smokers. But lost behind all the Snatch-Lite™ photography is that this thing misses its point. It’s as if all PSAs for health risks only go for shock value at the expense of the underlying intent of the message.
Like cancer, heart disease, etc., smoking is something that accumulates over time, not all at once. The spot may be bloody and get your attention, but so what? Seriously, if you want to shock, shock. But the message better be right.
Posted 11:22 AM