Welcome to apology 2.0.

What’s really awesome about Apology 2.0 these days is how the interview segments are “leaked” ahead of time like Super Bowl commercials. I ask, where’s the surprise? The spontaneity? PR people can now gauge audience reaction before it runs and craft a response to the response—that hasn’t even happened yet. As for which excuse to try? Pick one: Amnesia? Young and stupid? I was wrong? No matter which style you choose, you’ll never be wrong, just as long as you say it on Larry King.