Friday, October 16, 2009
Speaking of trademark infringement and porn equivalents of classic titles, Australian beer Jamieson’s Raspberry Ale wanted to convince people their flavor was anything but sweet. Enter Filthy, Smarmy and Randy in a new ad. Or is that enter Snow White. (OH, look at me with the puns.) Not so fast though. The agency behind the campaign The Foundry said they’ve had “a little bit of contact” with Disney over this, but it must have been enough. They apparently put up a website which is no longer live called anythingbutsweet.com. Mates, a few words if I may. I LOVE the PR angle here, but, next time, screengrab your own site and have ready for the media for when Walt’s lawyers email. Secondly, spend a little on fixing up the main website first before you have company. We can’t help you with your lawsuit, but we can help with a killer site.
Posted 12:59 PM