advertising and other stuff. no, really.

Sunday, October 18, 2009

Rebranding potatoes.

Change perceptions, or, the perception of change. Great talk from Rory Sutherland at TED via Hee-Haw Marketing. It highlights the difference between work that’s crowdsourced (or user-generated) and agency-created. Someone posting this doesn’t need to think about changing anything.

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