Wednesday, October 21, 2009
There are more than a few cringe-worthy moments in this 25-year old spot for Chrysler with back from the brink master Lee Iacocca. Like comparing Dodge Lancer to BMW, or the notion that we’ll beat the Japanese at their own game. (Wondering which game that is by the way, the one where they take our production methods and make something, faster, better and cheaper?) But give Lee some credit for focusing on product. I mean what else is there, focusing on making your advertising provocative? Oh, yeah. Maybe that’s it.