advertising and other stuff. no, really.

Wednesday, October 21, 2009

“To be the best.”

There are more than a few cringe-worthy moments in this 25-year old spot for Chrysler with back from the brink master Lee Iacocca. Like comparing Dodge Lancer to BMW, or the notion that we’ll beat the Japanese at their own game. (Wondering which game that is by the way, the one where they take our production methods and make something, faster, better and cheaper?) But give Lee some credit for focusing on product. I mean what else is there, focusing on making your advertising provocative? Oh, yeah. Maybe that’s it.


Robert Gorell said...

I had a dream last night that Lee Iacocca was lecturing me about putting the client's needs above my own.

I nodded my head, then woke up and started working. True/pathetic story!

Ben Kunz said...

That was a great script.

And man. Those 1984 car designs sucked.