Gatorade’s Replay—Sports redemption slash product placement.

The next step in reality programming crossed with branded entertainment? REPLAY from Gatorade and TBWA\Chiat\Day. It’s a new take on Joes vs. Joes as they replay history 15 years after the fact. (A throwback idea to Kurt Russell and Robin Williams 25 years ago in Best of Times. Yeah, no, it is.*) This first show, it’s the Easton Area Red Rovers vs. the Phillipsburg Stateliners trying for redemption. Of course, it has to with football, so it’s not a stretch for the brand to a attract a mostly guy audience. (Also helps having Super Bowl QBs Peyton and Eli Manning in the episode.)

I just wish they did one for kickball. I got called out in the 4th grade once and I still say I was safe. We would’ve gone undefeated that year. Undefeated.

*Don’t get all Law & Order disclaimerish on me either: “The following story is fictional and does not depict any actual person or event.” Please. Ripped from today’s headlines is all they know.