advertising and other stuff. no, really.

Thursday, December 31, 2009

Think of it less like ad creep and more like a unique marketing opportunity.

Via NotBillable comes more ad creep. Yea!

“Kraft Macaroni & Cheese is excited about the possibility of working with the city of Irving, Texas, to be involved in the explosion of Texas Stadium.”

You mean, implosion, right? Or maybe the joy felt by the mayor is more to your liking:

“We’re very proud to form a partnership with such a widely recognized and appreciated brand,” Irving Mayor Herbert Gears said Tuesday. “We wanted to make sure that the world got to experience the demolition of such a historic facility.”

Although my bet is on the Cowboys imploding long before Texas Stadium does next year. (Maybe Wade should push the plunger. Fitting, that.) I’m sure demolition rights are still available for Giants stadium too! Least the Yankees auctioned off all the good parts before the demo started.

Maybe they could act a little less enthusiastic about the chance to tear down an eyesore—or landmark—depending on who you ask. As Coach Bryant said, act like ya been there before. With other stadiums due to come down across the country, there’ll still be more chances for brands to capitalize on fan misery.

You stay Krafty!


Irene Done said...

The Kraft promotion will tie in with their Cheddar Explosion Macaroni & Cheese, so the Kraft people are purposefully not calling it an implosion. I mean, I think it'll be an implosion and not an explosion.

But you hit on the irksome part -- that Kraft seems to be depriving Cowboys fans of a nice nostalgic moment. (I know, no one cares about Cowboys fans.) There could have been some reminiscing, maybe an excuse to bring together old players. It could have been an event that belonged to the fans. Now -- for $75,000 plus a matching charitable donation -- it belongs to Kraft. I dunno?

And I don't blame the city of Irving. The team has moved and they have to generate revenue somehow.

mtlb said...

I can see it now:

"A cheese explosion in your mouth.”

At $75K per building, you guys have enough left to blow up though after this one?