advertising and other stuff. no, really.

Saturday, January 16, 2010

Darth Vadar rolls slo-mo.

As it should be. While Reebok keeps shooting itself in the collective ass, Adidas keeps putting out the cool. Ben notes how Nike leads with Adidas following closely. Both know the value of stars in their universe, and while Beckham is arguably the face of soccer here in the U.S. right now, the Adidas’ talent roster falls short of what Nike brings. Still, using Snoop and going outside the sports/lifestyle category is a nice move for them. What else... oh yeah, the celebrate originality line at the end rings a little false considering the borrowed interest of Star Wars, but the spot is so damn strong, so tight, I don’t really mind.

(Also via, via.)

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