Wednesday, January 20, 2010
In the spirit of positive energy and good vibes (or what are you smoking), I have an idea. I saw where Michigan was having trouble financing its tourism ad campaign to the tune of $30 million (and change). Assuming Chrysler will spend *conservatively* say, 10 times that this year at least ($300 million), why not lop off 10 percent and give it to the state? Yes, I know BBDO Detroit was taken out by the very same client, but a story of Chrysler helping its own home base/state would play well with the American Americans who are the targets of their recent, no? Promoting tourism at home in turn promotes growth for the state, and in turn, revenue, no? A PR win-win!
I mean, it’s not like they’re spending it on a Super Bowl spot or anything.
(Image via Draplin.)