Saturday, January 23, 2010
Maybe listen to a Domino’s focus group or two—and take them up on... a suggestion or two.
Continuing my “Anything is a brand” mindset, Hope 1.0 needs an upgrade if it ever wants to sniff a second term. Regardless of what President Obama campaigned on, I always thought he took on way too much, way too soon. You can apply “If it ain’t broke, don’t fix it” logic here in several ways.
First, it’s true, *some* things were broken and needed fixing—just not everything at once. Second, the country is figuratively broke in terms of spending, if not literally. How can it afford to fix everything on the list? Lastly, the current administration gameplan seems broken now that Nancy waved a white flag.
Look, disregard the Brown victory in Massachuesetts. That’s just teabaggers giddy over a perceived referendum on healthcare, even though they’re blind to the power trip all politicians are on, red or blue. (If anything, his victory shows the fickle nature of the indies which neither side seems to know how to court for too long, but which are key in the 52%-48% election results passing for *majority* rule lately.)
My tech support suggestion: Right now, look at it like the end of the first quarter and you’re down 14-0. Regroup, take a break and don’t listen to all the fans, just the majority who seem to be saying the same thing: Focus on the running game (jobs) and get back in this. Table healthcare for now and take away the ammo from the right. Instead, build the economy, something they won’t be against, then come back and win support next year.
See? Easy! Or maybe it’s just me.