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Thursday, January 28, 2010

It will make you want to enlist.

This extended spot for the National Guard is currently running before the start of movies in theatres. I just saw it this week and, pro-military blogger that I am, the music and lyrics feel way over the top to the point of distraction. It’s compelling enough, bordering on romanticizing the heroic nature of duty, but I a heavy instrumental drum track that builds would have distracted less. Least that’s the vibe I get when compared to what other branches of the military have been doing.

The video was made by soldiers and civilians at the Strength Readiness Support Center and is a little more melodramatic compared to how the Army not long ago downplayed things with Army Strong, or how the Marines focused on heritage with triumphant horns and solemn voiceover.

Now, the Army seems to be pushing back to a more glorified all heroes, all the time execution as are the Marines. Put any instrumental soundtrack in there though and I think this piece fits in with those services* and how they handle their own message.

*The National Guard is a joint reserve component of the United States Army and the United States Air Force.

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