Friday, January 29, 2010
“Also new for winter, the ads include less copy. GPTMC’s focus group findings revealed that people like the shorter, more direct advertisements; so each of the 25 new love letters are just a few lines long.”
So goes the thinking in an update to Philly’s tourism efforts. A few lines long. Hmm... yes, Twitter is good for that too, but it’s also full of one too many lines that say little. Which is fine, after all, Twitter tries to mirror everyday, real conversation which is full of... small talk. It’s the Twitter lines that are truly witty, touching or funny that you remember. This campaign though now feels like it’ll appeal nicely to the Good Housekeeping Mommy Blogger™crowd. Safe as you’d expect and lacking the funk of their earlier work I covered. Only thing missing is a heart over the “i” in Philadelphia.