advertising and other stuff. no, really.

Thursday, February 4, 2010

The best part of Comcast’s new logo and identity?

Is the accompanying caption under the logo:

“The company announced today that the new name will be premiered next week.”

Uh. You. Just. Premiered. It. Great new look—same great company! SAME GREAT SERVICE TOO! You think I enjoy pointing this stuff out? I GET NO JOY. I do it to serve and protect you... so that it never happens again. Okay, where was I?

Oh yeah:

“Comcast spokeswoman Jennifer Khoury said the rebranding was not an attempt to distance the service from the Comcast name. “This is about our product. It is about providing our customers with products that just keep getting better.”

Sorry... what? In this case, given Comcast’s approval rating, which may even be lower than Obama’s, xfinity comes off less a rebranding and more like witness relocation to make people forget the baggage of the old name, make no mistake.

The next best part:

Comcast will remain as the corporate name, but the company will emphasize Xfinity in advertisements and on 24,000 service trucks and thousands of employee uniforms.”

Sorry... what, WHAT? I may not be a fan of unnecessary rebranding, but if you’re gonna do it, go all the way and rename everything, no?

(Tip, anon.)

1 comment:

Brice said...

Reminds me of "Dunder Mifflin Infinity"...I wonder if their "branding consultants" noticed that similarity. And how exactly do you pronounce that? Is the x silent, or maybe it makes a z sound?