Tuesday, February 2, 2010
They will be, after this. Know what they used to call flashmobs? Musicals. Okay? Just. Stop. But don’t take my word for, let YouTube have its say:
“After watching this, I’m actually ashamed to work in advertising. Thanks Dr Pepper.”
“@elzibar123 “Love it. Really effective.” Guess who works for the agency. There’s no place to hide elzibar, your client will read the other comments. Oh yes they will.”
“I will never drink Dr Pepper again thanks to this video. How did they go from Guns N Roses to this crap? Marketing FAIL.”
“Wow, great choice of timing, location and content Dr. Pepper — our economy is doing awesome and Wall Street was not to blame. certainly time for a light-hearted ‘Flashmob’.” Fail.”
Forget GnR, how do you go from Dre to this? I don’t need a brand culture czar, I need a brand common sense czar. Someone who will look at shit before it goes out the door and says you know what? No, sorry, but this doesn’t cut it.
Posted 11:38 AM