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Tuesday, February 9, 2010

The flyover country edition

The pre-Super Bowl hype edition was recorded before the game, which means we didn’t say much about it, much. The flyover reference comes from the thought that more creatives should spend time with their audience viewing the final product while it runs, instead of listening to focus groups and planners before the concept stage. Keeps you grounded; least it does me. Toyota gets an ass kicking for its PR moves, while Second Life gets a second chance along with Foursquare (the latter two being two max-hype trends I just can’t get behind.) Jim Mitchem of Smash Communications, Dirk Singer of The Rabbit Agency and Ian Sohn from Ogilvy PR join in.

Download the show directly here. Follow the crew on Twitter: TheBeanCast, mtlb, iansohn, smashadv and dirktherabbit.


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