Tuesday, February 23, 2010
Not, necessarily in that order, but that campaign to buy Pabst is already two-thirds of the way towards its goal of $300 million in donations from when it first popped up on radar this *pabst* November. And I thought people would stop caring about beer and Haiti! Not too shabby for a grassroots campaign out of nowhere by forza migliozzi. Lesson for brands? Don’t quit your damn campaigns. Ya gotta stick with it like fm has done on Twitter, aided by attention from mainstream media like the Wall Street Journal.
When crowdsudsing wins... America wins!
Posted 2:21 PM