advertising and other stuff. no, really.

Monday, February 15, 2010

What you tear off here, stays here.

Last of the Valentine’s stuff, I promise. Saw this print ad for aimed at the ladies. While the positioning’s backed off from the risque classic vibe of “What you see here...” to “Only Vegas,” the couples approach works. On the front of the ad, there’s a card to give to your significant other sportsfreak. On the back, a list of everything you’ll do as he nurses watered-down drinks in front of that bigass plasma in the hotel lounge. Did someone say spa? Because ladies, Vegas is all about the facial.

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