“His mother has a tattoo that reads... son."

OH. Creepy, but still, another great spot in the Dos Equis Most Interesting Man Campaign. (Two more spots in the series: Snow Monkeys and Lady Luck.) The two best campaigns running right now are Old Spice and Dos Equis, both coincidently, deal with the notion of the Uber-male. (If, you know, the most interesting man in the world *believed* in coincidence.) And, he doesn’t always use social media, but when he does, he uses Facebook.