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Wednesday, March 31, 2010

Philly gets fierce with trash.

Philly takes on a different kind of trash with a new Unlitter Us campaign from the Philadelphia Recycling Office. Each clip pairs a solo musician with one of five spoken word performance artists laying down riffs on keeping the city clean. I would have loved to see a version with them doing these in the street (or at least outside), because I’m not feeling any connection to the problem, not with people standing in a studio space. Minor thing also, but why not give the artists some love and tag their full names and include their urls, either in clips, the PRO campaign page or their YouTube channel. (Wasn’t that hard, right?)

(Agency: LevLane, Philly.)

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