Thursday, April 1, 2010
Maybe not, but Muscle Milk’s new campaign with spots like Dave plays it over the top with this absurdist retrochrome vibe, donnit? So does Chet and Katie! There’s also a Spring Break It Down Jersey Shore homage site too, made more surreal if, like me, you have iTunes playing Miles End by Gomez at the same time.* (Agency: Pereira & O’Dell.)
*No, try it, it’s like an accidental food combo gone horribly wrong, say blue cheese dressing on cherry pie.