Tecate–For real men only.

Geezus. Not sure if this Tecate Con Carácter campaign is for real or just tongue in cheek over the top a la Bud. Me thinks both. Saluting the nation’s horse wranglers, immigrants and cooks who don’t need potholders, I feel like I should be drinking one while typing this, lest I be less of a man. Check out the rest of the clips here—IF YA GOT THE GUTS. (Agency, Adrenalina.)