Tuesday, April 20, 2010
Time Square gets BEEsier.
Bees take Manhattan—TSA powerless to stop them! Relax all you NY Post headline freaks. It’s a promo this Earth Day 4/22 with Burt’s Bees natural ingredients in Central Park and Times Square. Smoothies made from Burt’s natural ingredients will be served up by a colony of street hives on their Burtcycles. Leaving aside the issue of how natural or organic ingredients in this country are not regulated as to almost be a joke, it’s not a bad idea to push your ingredients in alternative way like this. Yea worker bee street team! You can also check out your inner Burt at findyourburt.com.
(Agency: Baldwin&, with Mekanism and Driver Media.)
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