advertising and other stuff. no, really.

Wednesday, April 21, 2010

Welcome to McDonald’s 2.0.

No, for real. Via comes word that the King of Burgers is wait for it... (no, not rebranding), reimagining it’s interior design this year for 2,000 of their 32,000+ stores (400-500 in the U.S.). At least they didn’t use reimagineer? Heh! I like the look and all as a radical departure from the arches of old I grew up on, but added to the Starbucks’ homage that is the McCafe experience, and ya have to wonder at what point does the effort become too sleek to sell what is really just a low-end burger experience?

1 comment:

Howie at Sky Pulse Media said...

McDonalds is kind of funny. I bitched on Twitter when they closed the location near me for some bizarre reason since it was usually busy. The McD Tweeter for some reason had no power to direct the location to open back up again. Too bad they weren't upgrading it like in this post.