Wednesday, April 21, 2010
No, for real. Via Burgerbusiness.com comes word that the King of Burgers is wait for it... (no, not rebranding), reimagining it’s interior design this year for 2,000 of their 32,000+ stores (400-500 in the U.S.). At least they didn’t use reimagineer? Heh! I like the look and all as a radical departure from the arches of old I grew up on, but added to the Starbucks’ homage that is the McCafe experience, and ya have to wonder at what point does the effort become too sleek to sell what is really just a low-end burger experience?
Posted 1:57 PM