And with this brand, the latter is not far-fetched given how they currently promote themselves. A friend says this Facebook idea to have them update your status is a potentially brilliant move that works their way into your friends’ lives. I lean towards maybe, but not sure I’d want my friends, family and coworkers wondering why someone put (blank) on my (blank). Especially if a few of them missed that it was a page takeover. But hey, who am I—give it a shot Dr P freaks.
5 comments:
What were the other disasters?
- NYSE flashmob.
- Endless UTC sweepstakes promotions.
- No clear brand message.
And so on...
Oh right yeah. The I'm a Pepper stuff. Awful. Over here they're owned by Coca-Cola and the What's the worst that could happen? campaign is popular with teens. They just started with their social media stuff this year. Got a feeling the kids will love this.
Awful? Your words, not mine. I'm talking since then. Be honest. What has that brand done since then. Having consumed enough of it and having worked on the brand, it’s not just kids that drink it. As for them having just started w/ social this year? That proves the point—they’re out of touch. They weren’t open to anything beyond typical sales promotion gimmicks. I think they’re ignoring a diehard audience, one with the chance to make them almost like Apple in terms of a category niche. Regardless, the FB stunt has privacy implications that are worth considering.
(This applies to the U.S. I can’t speak to your experience over there, so fair point.)
Check here: http://www.mumsnet.com/Talk/_chat/1003998-Need-help-with-a-very-sensitive-complaint-against-a-massive?pagingOff=1 to see how bad an idea this has been
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