advertising and other stuff. no, really.

Friday, May 21, 2010

Just what you need, another government program overseeing advertising.

Pretty sure it was just the FTC, the FDA and the occasional attorney general taking care of the ad business. Apparently though, someone at the FDA thought another program was needed because they created, wait for it... the Division of Drug Marketing, Advertising, and Communications (DDMAC). Aka, the “Bad Ad Program.” For real. Physicians can contact dee-dee mac by e-mail: badad *@* or phone: 1-877-RX-DDMAC. It’s only for pharma but you know it won’t stop there.

My proposal though for a federal agency that covers ads? The Department of False Advertising. (DFA.) No, think of it. That’s badass. Real mad men showing up at agencies with dark suits and shades: “Step aside—we’re DFA.” They’d also have the memory things that could make you forget spots like Little Six.

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